The 2022 Sustainable Denim Wardrobe (SDW) collection - Simple Pleasures - is an ode to happiness and well-being, from a perspective of normality and focuses on creating garments that are a source of joy. SDW is a collaborative project, between TENCEL™ Denim Team and Jeanologia, featuring me as a guest artist in the 2022 edition.
A coleção Simple Pleasures, edição de 2022 do projeto Sustainable Denim Wardrobe (SDW), é uma ode à felicidade e bem-estar, desde uma perspectiva de normalidade e foca em criar roupas que são uma fonte de alegria. SDW é um projeto colaborativo entre o time Denim da TENCEL™ e Jeanologia, incluindo a mim como artista convidada na edição de 2022.
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I was invited to help tell the story of the Simple Pleasures collection through the design of a print that answers the question: What makes you feel good? We wanted to have a relatable and diverse print because we saw it as a great opportunity to foster emotional connection and carry this story throughout the collection. Through a collaborative design process, we have allowed 50 people to express themselves by sharing with us their simple pleasures, which inspired elements created for the print.
Fui convidada a ajudar a contar a história da coleção Simple Pleasures através do design de uma estampa que responde à pergunta: O que te faz sentir bem? Nós desejávamos criar uma estampa diversa, com a qual muitas pessoas se identificassem, porque vimos nela uma oportunidade de fomentar a conexão emocional e de imprimir essa história por toda a coleção. Através de um processo de design colaborativo, permitimos que 50 pessoas se expressassem ao compartilhar conosco seus pequenos prazeres do cotidiano, os quais inspiraram elementos criados para a estampa.
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In order to take self-expression one step further, we designed a large print rapport (with 2,20m), which allows for the creation of garments displaying different sets of images. We have also explored multi-colorful and pure black and white areas, looked for balance by exploring many shades of blue - to create an almost monochromatic look when paired with denim - and created elements inspired by traditional scarves layouts and stained-glass windows.
Having layers of perception was an important aspect of the design, in order to work from fully printed garments to our hidden treasures: pocket linings and strategically positioned little details created with nanolaser technology, inspired by the personal aspect of customization.
Para estimular a autoexpressão ainda mais, criamos um rapport bastante grande (com 2,20m), o qual permite que as peças de um mesmo modelo apresentem diferentes partes da estampa. Exploramos tanto partes multicoloridas como totalmente em branco e preto, buscamos equilíbrio usando muitos tons de azul - para gerar looks monocromáticos com as peças jeans da coleção - e criando elementos inspirados por vitrais e estampas tradicionais de lenços.
Um aspecto importante do design era ter camadas de percepção, para que a estampa funcionasse bem de peças totalmente estampadas aos nossos tesouros escondidos: forros de bolso e pequenos detalhes estrategicamente posicionados e criados com a tecnologia de nano laser, inspirados pelo aspecto pessoal da customização.
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You can watch all videos about this collection in THIS YOUTUBE PLAYLIST!
And read all about it in OUR DIGITAL INSPOBOOK - also designed by me ;)
Simple Pleasures Collection
TENCEL™ Lyocell powered by Jeanologia.
SUSTAINABLE DENIM WARDROBE 2022.
Celebrating the 30th Anniversary of TENCEL™ Lyocell
◾️ Project Manager, Lenzing Fibers: Michael Kininmonth
◾️ Concept, Creative Direction, Design & Project Coordination, Jeanologia: Carme Santacruz @bluxica
◾️ Print Collaborative Design, Illustration, Storytelling, Graphic Design: Betina Grosser @betinagrosser
◾️ Fabrics:
Bossa @bossadenim
Cone Denim @conedenim
Kaihara @kaihara_denim
Orta Anadolu @orta_anadolu
Prosperity @prosperitytextile
◾️ Digital printing: House of U @houseofufashionprinting
◾️ Pattern making: Susa Plaza @susaplaza
◾️ Garment Production: Denim Moda www.denimmoda.it
◾️ Threads: Coats @coats_group
◾️ Trims: Jawaid Bross @jawaidbross
◾️ Garment finishing: @jeanologia
◾️Models: Carmen Durán Model Agency @carmenduranagency
Daniela Bof @daanielabof
Samba Diaw @sambaaliasmbess
◾️ Photography: Paco Esteve @paco_esteve
◾️ Makeup and Hair: Paola García @pao_makeup @one_offartists
◾️ Styling: Ángel Pérez @angelpf_
👁 SPECIAL THANKS TO @trishcarey11 @esmeresina @domenechfuster @edilka @paoival @chonuelito @antonio_silvestre_art @stefanotessarolo @Jey_funk Mirco Bianchin
And all people that kindly shared their small pleasures through our survey. You have made this project diverse, inclusive and inspiring! 🌸